As a potential TikTok shutdown in the US looms, users of the embattled app are flocking to alternative social platforms. This has driven a surge in popularity for various lesser-known apps, which have quickly climbed to the top of Apple’s charts.
Seemingly overnight, a TikTok rival known as Xiaohangshu, which means “Little Red Book” in Mandarin (Rednote for short), became the most downloaded free app on the iOS App Store in the US.
