Scrolling through social media can feel like a rollercoaster of emotions. One moment you are idly browsing, the next you are hit with a post that sparks instant irritation. That very phenomenon has now been immortalised by Oxford University Press, which has chosen the phrase 'rage bait' as its Word of the Year for 2025.
The term triumphed over other online contenders like 'aura farming' and 'biohack.' Oxford announced the result on Sunday, noting that the use of the phrase has tripled in the past year.
