The queue started forming in the pre-dawn drizzle on Thursday morning, with bleary-eyed parents and a handful of teens all waiting anxiously outside Aldi in Reading.
As Jon Stangroom and his 13-year-old son Oscar took their place, they knew the next few minutes would be crucial to their success: buying a single bottle of sports drink.
Prime Hydration, a 25-calorie concoction of coconut water, electrolytes and zero-added sugar in 500ml of vaguely fruity liquid, is the result of a collaboration between YouTubers KSI and Logan Paul, former boxing rivals who have teamed up to create marketing magic.
