Imagine you are at the peak of your business success, and a negative review goes viral! Can you guess what will happen next? Possibly, a sharp decline in your product sales and permanent damage to brand reputation. However, you could have prevented the situation through online reputation management.
Online Reputation Management (ORM) is the practice of actively shaping and maintaining a positive perception of an individual, business, product, or service online. It involves influencing and controlling the information that appears when someone searches for you or your brand on the internet. In this article, I will discuss the key components of ORM, its benefits and strategies, and important tools to manage the reputation.
