Feeling the pinch? Well, the truth is, Netflix is as well.
The streaming giant lost almost a million subscribers globally between April and July — reportedly its first audience loss since 2011 — as households respond to soaring inflation and the streaming market toughens.
With so many premium services vying for subscribers and Disney+ entering the market for pay-monthly customers, Netflix has decided to shake things up in a bid to lure people to sign up or return.