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ABC News
ABC News
National
Sam Nichols and Ann Arnold for Late Night Live

What is Neom and why are ads for the futuristic Saudi Arabian city all over social media?

The video begins ominously: "For too long, humanity has existed in dysfunctional and polluted cities that ignore nature."

"Now, a revolution in civilisation is taking place."

Cue scenes of a futuristic city being constructed in the desert, with every conceivable high tech addition.

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