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Evening Standard
Evening Standard
Lifestyle
Ellie Davis

What is mob wife beauty? The hair, makeup and nail looks defining the trend

Dust off your red lippy, the beauty klaxon has sounded: ‘clean girl’ is out and mob wife is in.

Coinciding with the 25th anniversary of The Sopranos, the biggest trend of 2024 so far takes its cues from the audacious glamour of Adriana La Cerva and Carmela Soprano. But while #mobwife has over 210 million views on TikTok, like any good internet-breaking movement, it has permeated through to real-life applications and been given the seal of approval from perpetual trendsetters Dua Lipa and Kylie Jenner.

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