Maryland is set to become the first US state to ban surveillance pricing in grocery stores and selected grocery delivery services, targeting algorithm-driven systems that can charge different shoppers different prices for identical goods.
Governor Wes Moore is expected to sign the Protection from Predatory Pricing Act into law after approval by state lawmakers, with enforcement beginning on 1 October 2026. The law addresses concerns over the use of personal data, including shopping behaviour and location, to influence the prices of essential goods.
