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The Times of India

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TOI Lifestyle Desk

What is Lakshmi maxxing? The new wellness trend drawing on India’s ancient traditions is facing backlash; why Indians are questioning it

Lakshmi India Hindu Internet

From yoga to chakras and now “Lakshmi maxxing”, India’s ancient spiritual traditions have once again found an unexpected place in internet culture. But this time, the focus is on beauty, femininity, abundance and wellness all through the imagery of Hindu goddess Lakshmi.

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