New York City Mayor Zohran Mamdani has announced plans to crack down on deceptive AI-generated apartment listings, targeting a growing practice known as 'housefishing' that critics say is misleading renters into viewing properties that look nothing like their online advertisements.
The proposal forms part of Mamdani's wider package of tenant protection reforms following the city's 'Rental Ripoff Hearings.' Under the plan, estate agents and property listing platforms would be required to clearly disclose when photographs or videos have been created or significantly altered using artificial intelligence.
