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Evening Standard
Evening Standard
World
William Mata

What is Girl Maths? TikTok trend grows from New Zealand to worldwide phenomenon

Marge Simpson once justified buying a Chanel suit on the basis that it would be good for the economy, and a viral trend is looking to eliminate buyers’ remorse for a new generation by applying a similar perspective on shopping.

The Girl Math / Maths (depending on your country) trend began on New Zealand radio station FVHZM, where morning presenters Fletch, Vaughan, and Hayley have developed a phenomenon.

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