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TechRadar

Ritoban Mukherjee

What is email marketing automation? A guide to smarter campaigns

Email marketing screenshot on a macbook .

You've built a mailing list, and you're sending regular email marketing campaigns. But manually tracking who clicked what, which leads went quiet, which customers need a nudge, etc., is more than most teams can keep on top of.

Email marketing automation takes care of that for you.

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Top stories on inkl right now

Measles is spreading across the US – and officials can’t agree on the death toll

Measles is spreading across the US – and officials can’t agree on the death toll

New York has just declared a state of emergency as measles cases continue to rise. So far this year, the US has recorded 3,887 cases of measles, the highest annual total since 1991. That is about 70% more cases than were recorded during the whole of 2025.

The Conversation

Trump’s suggestion to ‘take out’ LA or San Diego draws Republican rebuke

Trump’s suggestion to ‘take out’ LA or San Diego draws Republican rebuke

Congressional candidate Jim Desmond says he ‘served to protect Americans, not write off American cities’

The Guardian - US

Nancy Guthrie Case Investigation Update: False Extortion Demands Investigated by FBI and Sheriff

Nancy Guthrie Case Investigation Update: False Extortion Demands Investigated by FBI and Sheriff

Investigators have ruled out a September extortion text in the disappearance of Nancy Guthrie, while the FBI and Pima County Sheriff's Department continue seeking credible leads

International Business Times UK

‘No more Viktor Orbán’: EU plans 15-year probation period for new member states

‘No more Viktor Orbán’: EU plans 15-year probation period for new member states

Enlargement commissioner Marta Kos outlines proposed safeguards to protect EU from undemocratic leaders

The Guardian - UK

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French Students Have Taken To The Streets Over Learning Conditions. Thousands Have Been Detained.

French Students Have Taken To The Streets Over Learning Conditions. Thousands Have Been Detained.

The unrest is adding political pressure as France struggles with a 5.1% deficit, rising debt and a contentious push to rein in public spending.

International Business Times

How dilapidated are French schools and how bad is inequality in the education system?

How dilapidated are French schools and how bad is inequality in the education system?

France’s prime minister has promised to address ‘legitimate’ complaints raised by those taking part in protests

The Guardian - UK

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Top stories on inkl right now

Measles is spreading across the US – and officials can’t agree on the death toll

Measles is spreading across the US – and officials can’t agree on the death toll

New York has just declared a state of emergency as measles cases continue to rise. So far this year, the US has recorded 3,887 cases of measles, the highest annual total since 1991. That is about 70% more cases than were recorded during the whole of 2025.

The Conversation

Trump’s suggestion to ‘take out’ LA or San Diego draws Republican rebuke

Trump’s suggestion to ‘take out’ LA or San Diego draws Republican rebuke

Congressional candidate Jim Desmond says he ‘served to protect Americans, not write off American cities’

The Guardian - US

Nancy Guthrie Case Investigation Update: False Extortion Demands Investigated by FBI and Sheriff

Nancy Guthrie Case Investigation Update: False Extortion Demands Investigated by FBI and Sheriff

Investigators have ruled out a September extortion text in the disappearance of Nancy Guthrie, while the FBI and Pima County Sheriff's Department continue seeking credible leads

International Business Times UK

‘No more Viktor Orbán’: EU plans 15-year probation period for new member states

‘No more Viktor Orbán’: EU plans 15-year probation period for new member states

Enlargement commissioner Marta Kos outlines proposed safeguards to protect EU from undemocratic leaders

The Guardian - UK

One subscription that gives you access to news from hundreds of sites

Already a member? Sign in here

French Students Have Taken To The Streets Over Learning Conditions. Thousands Have Been Detained.

French Students Have Taken To The Streets Over Learning Conditions. Thousands Have Been Detained.

The unrest is adding political pressure as France struggles with a 5.1% deficit, rising debt and a contentious push to rein in public spending.

International Business Times

How dilapidated are French schools and how bad is inequality in the education system?

How dilapidated are French schools and how bad is inequality in the education system?

France’s prime minister has promised to address ‘legitimate’ complaints raised by those taking part in protests

The Guardian - UK

Our Picks

US Schools Record Nearly 12,000 Book Bans, the Highest Ever in a Single Year, as 'Jane Eyre' and 'Lessons in Chemistry' Join the List

PEN America reports nearly 12,000 book-ban instances in US schools, a record total, as Texas overtakes Florida and AI tools enter the removal process.

International Business Times UK

Alice Zaslavsky’s shortcut beetroot baked risotto – recipe

An unconventional technique makes this vibrant rice – finished with dill fronds – a lower-touch dinner for weeknights

The Guardian - AU

Does your sleep tracker get it right? A Pittsburgh neuroscientist weighs in

On a typical night, I go to bed wearing a tracking watch on one wrist and another type of tracker on the other wrist. Then I compare their sleep findings while I drink my morning coffee.

The Conversation

There's A Reason Taxi Cabs Are Almost Always Yellow

Yellow taxis are easy to spot in traffic, but the color's history goes far beyond simple visibility.

How ‘technoference’ can disrupt parent-child connections

Have you ever been telling someone a story when their phone lights up, and their eyes flicker toward their device?

The Conversation

Holding Lightning by Emily Lordi review – an intimate portrait of Whitney Houston

An empathetic biography of the the singer recasts her tumultuous later career as a triumph of self-expression

The Guardian - UK

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