In the early days of phishing, the signs were easier to spot: typos, odd phrasing, and clunky formatting that made emails feel off. But times have changed. AI has lowered the barrier to entry for cybercriminals, making it easy to craft emails with flawless grammar and tone.
It’s also allowed attackers to get smarter, using social engineering tactics that mimic the language and behavior of real people, tricking even the most vigilant recipients. Just last month, M&S reportedly fell victim to a social engineering scam so convincing it could wipe out up to £300 million of its operating profit this year.
