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The Independent UK
The Independent UK
Lifestyle
Katie Wright

What is colour analysis and why is TikTok obsessed with it?

TikTok Megan Watkins

The latest fashion trend to go viral online doesn’t involve a hot new denim style or designer handbag – it’s about overhauling your entire wardrobe with the help of colour analysis.

Professional stylists and amateur enthusiasts alike have been sharing videos of fashionistas swathed in swatches of fabric as they endeavour to discover the palette of colours that suits them best.

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