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The Conversation

Katya Johanson, Professor of Audience Research, Deakin University

What is BookTok, and how is it influencing what Australian teenagers read?

BookTok TikTok Australia Australian Research Council

@hibas.library, @luzlovesbooks, @kelibrary, @londonapples/TikTok

Video-sharing app TikTok has been credited with making reading “cool again” among teenagers, through the hashtag #BookTok.

Most BookTok posts are playful short videos, no longer than a minute, that match book images to popular soundtracks.

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