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International Business Times UK
International Business Times UK
World
Jujemay Awit

What Is a Narco Influencer? César Gastélum's Murder Puts Cartel Social Media Stars Under the Spotlight

César Gastélum was murdered while doing a live stream outside a fast-food restaurant in Culiacán, Sinaloa on Wednesday night, 5 August 2026 (Credit: @cesargastelum_57 Instagram Account)

The murder of influencer César Gastélum in Culiacán, Sinaloa has reignited debate over the rise of so-called narco influencers. His death was caught on camera Tuesday evening. Two men on a motorcycle calmly approached Gastélum, who was live streaming with his friends outside a fast-food restaurant in Tres Ríos. As his two companions tried to move away, Gastélum was shot at close range.

Mexican President Claudia Sheinbaum addressed Gastélum's murder. In a press conference, she said: 'The investigation will be carried out to stop those responsible.' Authorities are looking at possible links to local cartels in their investigation as Sinaloa has become an epicentre of violence.

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