This week, as over five thousand gravel cyclists descend on Emporia for Unbound Gravel 2025, there are unreleased bikes everywhere.
To say the event has become a launchpad for new tech would be underselling it. After just two days on the ground here, I've seen no fewer than seven new bikes, a new groupset from Campagnolo, and a list of interesting tech hacks in proportion with the USA's bigger-is-better approach to life.
