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MusicRadar
MusicRadar
Entertainment
Andy Price

“What I uncovered was an elaborate internal program”: Is Spotify creating fake artists to flood its editorial playlists?

Spotify.

In the modern music landscape, getting your track placed on an editorial playlist, curated by a streaming platform's in-house team can be all that is required to send it (and you) into the big leagues. Or so the theory goes. This 2020s equivalent of getting playlisted on the radio is now such a hot ticket that several paid services offer cleaner, fast-tracked routes in to the inboxes of said curators.

These genre-aligned playlists then, are - or so we've been led to believe - carefully assembled by expert listeners and sequenced for our listening pleasure.

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