Love Island 2022 came to an end less than a month ago but the Islanders have already been getting busy and cashing in on their newfound fame.
So far, Ekin-Su has signed a record-breaking deal with Oh Polly that's reported to be worth over £1million, while Tasha has been announced as eBay's first ever pre-loved ambassador.
Gemma Owen is the latest Islander to confirm a brand deal, signing a huge contract with PrettyLittleThing.
The PLT deal is the brand's first Love Island signing since Molly-Mae secured a deal with the clothing giant after appearing on series five.
Gemma's contract is reported to be worth six figures, speaking about the announcement, she said: “This really is a dream come true for me.
"I wore PrettyLittleThing throughout my time on the show and now being announced as one of their newest ambassadors alongside some incredible talent including Love Island alumni is really special."
But her new PLT deal isn't the only thing that Gemma has been up to since leaving the villa.
What has Gemma Owen been doing since Love Island?
Before she even stepped foot in the Love Island villa, Gemma was already making plans for how the reality show would shape her career, admitting she wanted to be a billionaire like Kylie Jenner.
She revealed that she planned to wear her own swimwear brand on the show and told the Mirror : “I really like the Kardashians, I watch them on telly and I follow them on social media.
“I think they are all good, powerful business women, what they have made for themselves is really inspiring, I’m a massive fan. Who wouldn’t like to be a billionaire like Kylie?”
Since leaving the villa, she's been busy working towards that goal.
The reality star has continued to work on her swimwear brand, OG Beachwear, and recently took a trip to Portugal to snap some new content for the brand.
Luca Bish went along on the trip too and was photographed wearing some newly released swim shorts.
Meanwhile, it looks like Gemma's already prepping for her next venture — YouTube.
She revealed last week that she'll be starting her own account as she posted a picture to Instagram and asked her fans for help, writing: "Going to start YouTube this week, give me some suggestions on what you’d like to see".
Before heading into the villa, Gemma was an international dressage rider and she's returned to riding too, recently showing off her skills to Luca after getting back on to her beloved horse.
The new couple have both been busy taking part in interviews following their rise to fame, and recently appeared on Good Morning Britain.
They've also been navigating their new life together and documenting it on TikTok, including doing their first food shop together in M&S.