It is a story that has become all too common in the modern economy. A beloved, established brand is acquired by a private equity firm or a hedge fund in a massive buyout. The new owners promise to “unlock value” and “create efficiencies.” For the loyal customers of that brand, however, the news is often the beginning of the end. These investment firms operate on a completely different model from a traditional company, and their aggressive, short-term strategies can quickly destroy the quality and reputation of the brands they purchase.
