Could staking your compensation on an all-or-nothing bet make you a better leader—or just a higher-stakes gambler? That question is resurfacing in boardrooms as “moonshot” pay packages gain traction among CEOs and boards seeking to inspire extraordinary performance and lock in ambitious talent, writes my colleague Amanda Gerut.
The concept, first thrust into the spotlight by Elon Musk’s 2018 Tesla deal, has reemerged in striking fashion through Rick Smith, CEO of Axon Enterprise, the maker of Taser stun guns and police body cameras. In 2018, Smith accepted an unconventional offer: no bonuses, no meaningful salary (just $31,000 a year), and no equity unless he could grow Axon’s market cap tenfold over the next decade. Each $1 billion increase unlocked a tranche of stock, with the ultimate goal of lifting the company’s value from $2.5 billion to $13.5 billion.
