The West End play Cock has faced criticism for operating a “dynamic pricing” ticketing model that saw the cost of a seat rise to £400.
A spokesperson for the show, produced by Elliott & Harper Productions at the Ambassadors theatre in London, said on Tuesday that as Cock was reaching the end of its limited 13-week run, “the remaining premium ticket seats are based on supply and demand”. But after there was astonishment on social media at some of the ticket prices, the cost was considerably reduced on Wednesday.
