"We want to take our culture and our demands, and who do we want to be as a club and how we want to represent this club to a different level," said Mikel Arteta after breaking the news that former-Arsenal captain Pierre-Emerick Aubameyang was being stripped of his leadership role. Less than one year on from that decision and the culture he wanted is clear to see.
The Gunners have adopted a positive and expressive style on and off the pitch and, now lead by 23-year-old Martin Odegaard, nobody in the Premier League has a younger squad than Arteta. His inexperience in management had led to labels of naivety and mismanagement during spells last term but with a 100% record after two games this campaign, Arsenal have a glow around them.
It's come from making tough decisions to move on senior players, admitting previous mistakes and fostering a positive team atmosphere. That has been created and now the group are seeing the rewards with free-flowing attacking football on the pitch.