Chances are you've seen the terms 'BIAB nails' and 'builder gel' floating around recently. Whether someone's posted about it on Instagram or TikTok or you've seen the terms on your local nail salon menu—I'd be shocked if the terms aren't ringing a bell with any manicure lovers out there. Truth be told, BIAB and builder gel is probably proving the biggest nail trend of 2023.
But what actually is? Well, essentially it's a new(ish) nail treatment that's hit the mainstream. In fact, the last time a manicure technique garnered this much popularity it was probably when Shellac launched. The best thing about builder gel and BIAB (both of which are in-salon, strengthening nail treatments) is that they're wonderfully versatile—it can be used with nail art or, the biggest trend for spring, neon designs and everything in between.
