Anthony Gordon's situation is always a difficult one, but we've been here before. Top quality players are always going to be linked with moves away.
Everton knew for a year that Richarlison would probably be leaving the club, so they had to have targets lined up. If Gordon does leave, it's a bit of a bonus financially, but they need to have people lined up and ready to go.
The deals need to be sorted now, they don't want to be held hostage or paying over-the-odds for somebody else. It defeats the object.