Cricket’s Indian Premier League, known popularly as IPL, is valued at a staggering 50,000 crore rupees. In 2008, when the IPL was launched, not many would have thought it would not only be a mega commercial success but become a magnet for international players. Another round of player auctions has just been concluded with a top sale tag of over 15 crores for an individual cricketer.
So, what makes the IPL tick and tick loudly?
Guest:Host: The HinduEdited by Ranjani Srinivasan