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The Guardian - UK
The Guardian - UK
Lifestyle
Chloe Mac Donnell

What does the American dream mean in 2024? New York fashion week had thoughts

Anna Wintour, centre, with Steven Kolb and Thom Browne in the Fashion for Our Future march on the first day of New York fashion week.
Steven Kolb, CEO of the Council of Fashion Designers of America, with Anna Wintour and American fashion designer Thom Browne at the Fashion for Our Future march in New York. Photograph: Alexi Rosenfeld/Getty Images

I’m writing this as New York fashion week comes to a close, and it’s been a whirlwind six days of shows and antics. Rihanna kept everyone waiting for almost an hour at Alaïa. Wu-Tang Clan popped up with a surprise performance onboard the Tommy Hilfiger ferry and Luar closed out the week with a front-row appearance by Madonna. As for the catwalks? There was one dominant theme that you couldn’t miss, from chinos to varsity jackets and knitted sweaters: preppy is well and truly back.

This way of dressing originally took its inspiration from Ivy League sports clubs and campuses. It is a trend that is heavily rooted in class and identity and it comes at a time when these issues are at the forefront of American politics, with the 2024 presidential election less than two months away. Politics was also, naturally, a hot topic on and off the catwalks. Prabal Gurung took his post-show bow in a T-shirt emblazoned with “VOTE” on the front and “Harris/Walz” on the back. Anna Wintour and Jill Biden hit the streets of Manhattan alongside designers including Thom Browne, Michael Kors and Tory Burch as part of a non-partisan voting awareness march organised by the Council of Fashion Designers of America and Vogue. And fresh from her appearance at the DNC, Ella Emhoff, the 25-year-old stepdaughter of Democratic candidate Kamala Harris, was the model and front-row guest of choice for a string of designers including Burch and Coach.

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