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The Guardian - UK
The Guardian - UK
Technology
Dan Milmo and Mark Sweney

What do UK watchdog’s new rules on Google AI results mean for publishers?

A finger hovers over the Gemini logo on a smartphone screen with blue light trails
Google will also be required to make sure publisher content is properly flagged and attributed in overview results. Photograph: Bloomberg/Getty Images

The UK’s competition watchdog has ordered Google to change how it uses publishers’ content in its AI-powered search results, in a move that will have global ramifications.

The Competition and Markets Authority (CMA) is using powers that allow it to set bespoke rules for major tech firms that it deems to have “strategic market status”. Google, the world’s largest search engine, is one of those companies.

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