The June forecast calls for plenty of rainbows, regardless of the actual weather. Once a small and highly political gesture of defiance against a government and culture that refused to grant gay and transgender people the same rights and respect as other citizens, Pride Month has become a big, heavily branded celebration of anything connected to any gender or sexual orientation that isn't conventionally heteronormative.
Some of the rainbow branding veers into the absurd: electric toothbrushes, bottles of wine, CBD oils, hamburgers. Skittles, already rainbow-colored, hilariously decided during 2020's Pride Month to eliminate all its colors and sell specialty packs full of pale gray candies with the motto, "Only one rainbow matters during Pride."
