Digital transformation typically aims to boost both efficiency and profitability by using artificial intelligence to automate repetitive tasks, allowing human employees to focus on higher-level challenges. While these technological upgrades require an upfront investment, corporations believe they will pay off over the long term through improved performance and financial returns.
But what motivation does a nonprofit have to pursue digital transformation? By definition, a non-profit organization shouldn’t be concerned about maximizing revenues and profit margins. In theory, we should feel less urgency around pursuing some of the same technologies implemented by profit-seeking corporations.
