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The Conversation
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Dorothy Finan, Lecturer in Cultural Industries, University of Leeds

What BTS’ Grammy boycott tells us about the problem with ‘Asian pop’ as a label

BTS United States Asia Recording Academy

K-pop supergroup BTS has announced that they will not be entering their music for the 2027 Grammy awards. The decision seems to be a response to the addition for 2027 of the category “best Asian pop music performance”.

The Grammy rulebook describes Asian pop as a “distinct and globally recognised form of popular music”. The new category is intended to reward recordings that make “meaningful use of one or more Asian languages”.

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