Forget chestnuts, people are roasting Coca-Cola's AI ad this Christmas. The backlash feels even stronger than last year, which probably isn't what the brand was hoping for. Coca-Cola had boasted about how much better the ad was this year, apparently determined to prove itself right after last year's scrappy effort.... only for it to get panned more loudly.
The comments on Coca-Cola's social media are almost entirely negative, and those on our own accounts when we posted about the ad were hardly any more complimentary. “If Coca Cola can't "afford" to use real artists, who can?!” one person wondered, while others declared Pepsi to now be the 'artists' soda'. Someone even made a devastating graphic to show some of the glaring inconsistencies in Coca-Coca's AI Christmas ad.
