What exactly are we selling when someone walks into a tattoo and/or piercing studio?
Most people would answer that question the same way: a tattoo, a piercing, a piece of art, a form of self-expression. That answer is not wrong, but it is incomplete. And in my experience, that gap between perception and reality is where both the power of this industry and its biggest problems exist. Because what we are really part of is something much deeper.
