Pubs across Bristol and beyond paid their respects to the Queen after the news of her death on September 8. After a monarch dies, there are certain rule changes that allow pubs and other companies to use their image.
The Bristol Bar in Glasgow made headlines this week after using the Queen's portrait on the sign and a mural in her honour. Some EastEnders fans are calling for the famous fictional pub, The Queen Victoria, to be renamed in tribute to the long-serving monarch.
Whether it's the Queen's Head or The Queen Elizabeth II, there are hundreds if not thousands of pubs across the country with Queen in the name. What are the current rules for using a living monarch's image on pub signage or company logos?
Read more: Pubs across Bristol raise a glass in tribute after the Queen's passing
The current guidance from the royal household states: "The Advertising Standards Authority issues specific guidelines which cover the use of Royal Images in advertising, but generally, except when advertising a book, newspaper article or magazine article about a Member of the Royal Family, Royal Images may not be used for advertising purposes in any medium.
"A firm’s advertisement may not include photographs of Members of the Royal Family visiting their works or exhibition stands or being publicly involved with their goods or services. Such matters may then be referred to the Advertising Standards Authority or the Director General of Fair Trading under the control of the Consumer Protection from Unfair Trading Regulations 2008 or the Business Protection from Misleading Marketing Regulations 2008."
Modern protocol dictates that reigning monarchs should not be depicted on pub signs during their lifetime, British Heritage reports. This also means that the portrait of King Charles III will not be used for any company's advertising, pub or otherwise for the same reason.
The history publication added that the origin of the Queen's Head, a popular British pub name, isn’t as gruesome as it suggests and is nothing to do with the beheading of Henry VIII's wives Anne Boleyn and Catherine Howard. British Heritage predicts that the name probably derives from when the pub displayed a portrait of Elizabeth I or Queen Victoria on its sign.
In Bristol, the Queen's Head in Hanaham discovered this protocol when they were creating the pub sign. The pub's landlord Allen Williams said: "We used to have a picture of the Queen. It was a real shame as we had to take it down about a year ago because a reigning monarch is not allowed to be on the front of the pub. That's why a lot of pubs are called the Queen Victoria, because it's a past monarch."
They have an image of the Queen of Hearts from a card playing pack on the sign, but Mr Williams said he would be working on changing the sign back to the portrait of Queen Elizabeth II.
Up next:
Queen remembered by Bristol Old Vic after monarch's last visit
Jason Donovan pays tribute to the Queen at Bristol Hippodrome an hour after death announced
Removing Bristol's outdoor seating is 'pandemic levels of bleak' for hospitality industry
Details of Queen's lying-in-state revealed with warning of queues all night
