Farrow & Ball is one of the better known and most popular paint brands out there — and they have plenty of iconic shades behind them that you might have heard of. But I've often wondered which are the most popular.
I've had enough discussions with the designers on paint and color by now to know that if there is any paint color to avoid, it's a bright and pure white. In the wrong setting, pure white can feel gallery-like, creating a living space that feels cold, stark, and sterile. That's why we recommend warming up any space with a neutral lick of paint. With undertones of reds, browns, or yellows, these off-whites hold the power to bring a subtle warmth to your space, helping it to transition to a room that, once filled with your furniture and decor, feels cozy and cocooning.
