Strictly speaking, innovating in cannabis represents the improvement of a function of production or the introduction of a new material that creates value for markets. Cannabis innovation can be seen along the cannabis supply chain. From new branding methods and B2B/retail associations to new cultivation techniques that lower production costs or new terpene combinations with therapeutic properties, innovation is often the result of competition and cooperation among cannabis brands.
Brands give visibility to the industry and normalize the plant, but what are these cannabis brands? We compiled a list of cannabis brands that are spearheading the expansion of the industry in pop culture, destigmatizing the plant and offering value to stakeholders and investors.
