Photography has always been about capturing the moment in front of you and sharing it with the world, or capturing a moment in time for historic significance. But since the rise of artificial intelligence, knowing where an image was taken, if it really was taken, and if it's a total fake has become an increasingly noteworthy subject.
Content Credentials were developed by the Coalition for Content Provenance and Authenticity (C2PA) – which is a cross-industry organization co-founded by Adobe. It is here to change the playing field and help photographers "certify" their work for genuine authenticity – either from the moment they press the shutter button on their new Leica M11-P, or as soon as it hits the news desk with a few clicks in either Lightroom or Photoshop.
