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Motorsport
Motorsport
Sport

What Apple can offer F1 and what its US deal says about the future

Apple United States ESPN Stefano Domenicali Apple TV+ F1 Brad Pitt Eddy Cue Motorsportcom

On Friday, Formula 1 and Apple announced the tech giant has won the exclusive broadcast rights to the series in the United States for a five-year period starting in 2026, taking over from ESPN for what Motorsport.com understands is a figure higher than $140m per year.

The deal is a commercial boost for Liberty Media's coffers, but it also represents a shift from a legacy TV broadcaster to a streaming service, which could be a sign of things to come.

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