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The Conversation
The Conversation
Ramona Pringle, Director, Creative Innovation Studio; Associate Professor, RTA School of Media, Toronto Metropolitan University

What AI-generated Tilly Norwood reveals about digital culture, ethics and the responsibilities of creators

Imagine an actor who never ages, never walks off set or demands a higher salary.

That’s the promise behind Tilly Norwood, a fully AI-generated “actress” currently being courted by Hollywood’s top talent agencies. Her synthetic presence has ignited a media firestorm, denounced as an existential threat to human performers by some and hailed as a breakthrough in digital creativity by others.

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