That trust in media is declining throughout the world is almost an unquestioned truth today. But researchers have found it hard to clearly demonstrate how we went from an era of high trust in 20th-century media to one of low trust in the digital age.
The ways people engage with media and where they go for trusted information are changing. From 2011 to 2024, my colleagues and I at the Glasgow University Media Group have charted these trends through a series of focus group studies.
