Depending on how long the WGA strike lasts and how much the work stoppage will affect TV and film production, one researcher says the signs of a slowdown in TV commissioning has already impacted the availability of new programming.
According to Ampere Analysis, the rate of TV commissioning in the U.S. dropped significantly in the second half of last year, and continues to remain low in 2023. The downturn is most profound for scripted content, with scripted TV commissions in the last three quarters down by 24% year-on-year— with overall volumes even lower than during the Covid pandemic, Ampere says. However, the researcher also believes that the resulting content deficit has created opportunities for those in a position to invest.
