The West Midlands welcomed 141.2 million visitors in 2022, smashing the previous record set before the covid-19 pandemic, according to newly released data.
The figures represent a 38 per cent increase on tourist numbers in 2021 and a five per cent rise compared to 2019 data which was the last research to be carried out before the tourist industry was severely impacted by the global pandemic.
The findings were revealed by economic development agency West Midlands Growth Company and independent tourism research body Global Tourism Solutions.