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Benzinga
Benzinga
Business
Surbhi Jain

WeShop's 'Own What You Buy' Pitch Threatens To Crash Amazon's Prime Party

Online shopping

WeShop Holdings Limited's (NASDAQ:WSHP) Nasdaq debut didn't just hand the social-commerce newcomer a breakout moment — it handed Amazon.com Inc (NASDAQ:AMZN) an unexpected challenger. While Prime has spent a decade defining loyalty through speed, perks and subscriptions, WeShop is pushing a radically different idea: if customers literally own part of the store, why would they ever leave?

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