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Metal Hammer
Metal Hammer
Entertainment
Fraser Lewry

"We're going to take it all around the world. People can talk to him and he will talk back." Jack and Sharon Osbourne are preparing a future in which Ozzy will live on digitally

Sharon Osbourne Ozzy Osbourne Jack Osbourne Elvis Mötley Crüe
Jack and Sharon Osbourne (red carpet shot).

Sharon and Jack Osbourne have discussed plans to reinforce Ozzy Osbourne's legacy by using technology to allow the late Black Sabbath frontman's likeness to engage in brand partnerships and appear in advertisements.

The pair were appearing at Licensing Expo 2026, an IP extension and brand collaboration event in Las Vegas this week, where they were questioned during a session entitled The Enduring Legacy of a Rock Icon and His Family: Ozzy Osbourne and The Osbournes.

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