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Fortune
Fortune
Pete Suerken

Wendy's U.S. President: the CEO burger battles exposed a truth every brand leader needs to hear

suerken (Credit: courtesy of Wendy's)

Every May, National Hamburger Day does what the best food holidays do: it gives people a reason to celebrate something they already love. At Wendy’s, we honor this sentiment year-round because it’s at the heart of our brand. We’re passionate every day about providing fresh, high-quality, great-tasting food at a great value.

But this year, the hamburger has been the focus of business stories and a social media phenomenon.

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