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International Business Times UK

Jastine Beatrice Yap

Wendy's upcoming £15.8M digital menu will change food prices during different times of the day

Wendys Uber Kirk Tanner

Wendy's, known for its square-shaped burgers and signature Frosty shakes, is no stranger to innovation. (Credit: Mario Anzuoni/Reuters)

Fast-food giant Wendy's is set to unveil an innovative "Uber surge-style" menu, transforming the traditional dining experience by introducing dynamic pricing.

Wendy's upcoming system, set to undergo testing in 2025, will leverage "digital menu boards," with a substantial £15.8M ($20 million) investment, as revealed by CEO Kirk Tanner.

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