A gift shop in Carmarthenshire decided to sell the iconic 99s for just that after inflation and the cost of living crisis driving up the prices of the iconic sweet treat. The Beach Shack in the popular seaside village of Pendine is the go-to shop to get your buckets and spades, inflatables and balls before heading out to the beautiful beach nearby.
But the shop had another thing to shout about this weekend, as its owners - husband and wife Andy and Julie Sweetman, decided to slash the price of their cones for one day to make them accessible to everybody, selling their 99s for 99p on Saturday, June 10. The prices of the soft-serve ice cream in a waffle cone, which usually comes with a chocolate flake, sauces or sprinkles, have been widely debated recently.
With inflation and the cost of living hitting the whole of society including the nation's ice cream vans, many of our readers shared their experiences of being charged upwards of £4 and £5 for even a single cone in some places. Some people described only being able to buy ice cream as a "special treat" as they couldn't afford it. You can read more about our readers' reactions here.
