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Digital Camera World
Digital Camera World
Hillary K. Grigonis

Well, that’s weird. Affinity has paused all software sales ahead of a big announcement. But is the move reason for panic, or celebration?

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Affinity, the software developer behind the popular Affinity Photo, has temporarily halted all sales of its software ahead of “big changes.” In a banner posted on its website and posts to social media, Affinity announced an October 30 launch event while removing all software sales from its website.

“True creative freedom is just around the corner,” Affinity’s post reads. The announcement was paired with a graphic that says “Creative freedom is coming. See it first. October 30.” In an email to subscribers, Affinity adds, “This isn’t just another update. It’s the beginning of something new. A shift in how creative freedom is defined.”

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