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FourFourTwo
FourFourTwo
Sport
Callum Rice-Coates

Welcome to the Premier League where the product is so good it’s bad

Arsenal's English midfielder #41 Declan Rice (L) and Arsenal's Swedish striker #14 Viktor Gyokeres (R) warm up ahead of the start of the English Premier League football match between Arsenal and Chelsea at the Emirates Stadium in London on March 1, 2026. (Photo by Adrian Dennis / AFP) / RESTRICTED TO EDITORIAL USE. No use with unauthorized audio, video, data, fixture lists, club/league logos or 'live' services. Online in-match use limited to 120 images. An additional 40 images may be used in extra time. No video emulation. Social media in-match use limited to 120 images. An additional 40 images may be used in extra time. No use in betting publications, games or single club/league/player publications. /.

We've all been talking about it for months: why, exactly, has the Premier League become such a difficult watch? Why does watching a 90-minute match often now feel more like a test of endurance than something to be enjoyed?

It's a pertinent question, given that England’s top flight generates the bulk of its millions from television rights deals. The watching public want and expect to be entertained, particularly when more and more games are televised.

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