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The Canberra Times
The Canberra Times
Peter Brewer

Welcome to the newest EV 'tribe', and a new way of doing business

2022 Tesla Model Y review: There's one major flaw to this SUV...
Elliott Morgan, Cupra Canberra's 'master', with the 'welcome to the tribe' carbon fibre bracelet and key kit that new customers to the Spanish brand receive. Picture by Elesa Kurtz

Canberra's "progressive" stance on electric cars made it the logical fit to launch the country's newest electric car, with the fledgling Spanish brand Cupra aiming to woo new customers with a "tribal" approach.

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